This project delivered a purposeful visual and environmental brand campaign for Boston Firefighters Credit Union, celebrating the institution’s legacy of service to first responders and their families while reinforcing its evolving identity and community impact. Drawing on the organization’s deep roots in supporting firefighters, law enforcement, and EMS professionals across Massachusetts, the work combines bold typographic treatments, site‑specific graphics, and evocative imagery to elevate the credit union’s presence and communicate trust, resilience, and commitment to those who protect and serve.