This project presents a full-spectrum brand campaign for Genexa, combining 30- and 15-second TV spots, digital banners, social media assets, photography, retouching, and packaging layout to create a cohesive, high-impact visual identity. Across broadcast, digital, and retail touchpoints, the campaign communicates Genexa’s commitment to clean, effective wellness solutions, using bold imagery, clear messaging, and a unified design language to elevate brand presence, engage consumers, and reinforce authenticity and lifestyle appeal in a competitive category.