This project presents a high-impact visual campaign and flagship installation for the PUMA Speedcat, bringing the iconic racing-inspired shoe to life as a cultural and lifestyle statement. Featuring globally recognized influencers and models Dua Lipa and Rose', the campaign blends motorsport heritage with contemporary fashion energy, combining bold graphics, immersive environmental treatments, and striking imagery to position Speedcat as a symbol of speed, style, and global relevance. Every element was designed to create a dynamic brand moment that resonates across physical and digital spaces, celebrating the shoe’s legacy while propelling it into today’s cultural spotlight.