This project involved the development of large-scale environmental graphics and signage concepts for Houston’s Toyota Center, a premier sports and entertainment venue that serves as home to the NBA’s Houston Rockets and hosts major concerts and live events. The design approach focused on bold supergraphics, illuminated elements, and integrated banner systems that enhance wayfinding, amplify brand presence, and contribute to the arena’s immersive fan experience. All together this approach aligns with the venue’s broader commitment to dynamic visual environments and evolving digital display technologies that continue to elevate engagement throughout the space