This project delivered a comprehensive multi‑channel advertising campaign for Yale New Haven Health, developing newspaper print ads, social media assets, and digital banners that communicate care, expertise, and community commitment. By combining strategic messaging with photography, refined retouching, and bold visual layouts tailored for each medium, the campaign elevates the health system’s presence across traditional and digital platforms, creating cohesive touchpoints that resonate with diverse audiences, strengthen brand trust, and reinforce the organization’s role as a leader in patient‑centered care.